← Jyotisha

Jyotisha daily standup

Last 7 full days 2026-10-01 → 2026-10-07 (IST) vs 2026-09-24 → 2026-09-30 · generated 2026-10-08 01:45 · read-only

Grafana CloudAct nowFirebase CrashlyticsWatchGA4Act nowAdMobHealthyGoogle AdsHealthyFirebase Remote ConfigWatch

Today's brief

Ads quadrupled installs, but the backend is slipping this week (uptime 93.5% so far, memory 97%) and most new users don't come back (day-1 retention 5%).

Do today

Keep an eye on

Weekly scorecard (Mon–Sun, IST)

dot = last full week vs target · Δ = last full week vs the one before
Metric14–20 Sep21–27 Sep
1 change
28 Sep–4 Oct
1 change
5–7 Oct
so far
1 change
Δ4-wk avgTarget
Growth
Installs (first_open users)455824682▲ 324%116
Ad spend (GA4, ₹)——₹537₹134₹537
Cost per ad install——₹2.92₹3.27₹2.92≤ ₹3
Activation
Own kundli ÷ installs46.7%37.9%54.9%48.8%▲ 45%46.5%≥ 30%
Own kundli ÷ installs (ad users)——12.5%39.0%12.5%≥ 20%
Ad cost per own kundli——₹23.34₹8.39₹23.34≤ ₹15
FAQ answer opened ÷ installs0.0%5.2%20.7%18.3%▲ 301%8.6%≥ 25%
Retention
Uninstalls ÷ installs84.4%67.2%73.6%93.9%▲ 9%75.1%≤ 40%
Day-1 retention (install cohort)8.9%10.2%5.3%—▼ 48%8.1%≥ 15%
Day-7 retention (install cohort)0.0%1.7%——0.8%≥ 5%
Active users6695402152▲ 323%188
Stability
Crash-free users (real devices)100.0%98.6%98.4%98.5%▼ 0.2%99.0%≥ 99.5%
API uptime—96.8%99.3%93.5%▲ 3%98.0%≥ 99.5%
Peak server memory—23.7%45.0%97.2%▲ 90%34.4%≤ 85%
API 5xx rate——0.04%0.36%0.04%≤ 0.2%
Revenue
AdMob earnings$0.00$0.00$3.41$0.73$1.14
Earnings per active user (¢)0.000.000.850.480.28
eCPM——$2.87$3.45$2.87
Rough ROAS (AdMob ÷ ad spend)——0.560.480.56≥ 0.5

A full week is frozen 3 days after it ends (AdMob / Google Ads revise late data). Ad numbers use GA4 cost (USD→₹ at 88.0) and GA4 first-user medium "cpc", which under-counts ad users. Retention = share of a week's new users active on day 1 / day 7. Small weeks (< 100 installs) are noisy.

Automatic flags

New users / day 222
10-01: 434310-02: 313110-03: 303010-04: 353510-05: 353510-06: 262610-07: 2222
10-0110-0210-0310-0410-0510-0610-07
Own kundli built / day 112
10-01: 222210-02: 161610-03: 161610-04: 171710-05: 171710-06: 121210-07: 1212
10-0110-0210-0310-0410-0510-0610-07
FAQ answers opened / day 73
10-01: 292910-02: 121210-03: 7710-04: 3310-05: 101010-06: 101010-07: 22
10-0110-0210-0310-0410-0510-0610-07
AdMob earnings / day (USD) $2.75
10-01: $0.74$0.7410-02: $0.48$0.4810-03: $0.38$0.3810-04: $0.42$0.4210-05: $0.29$0.2910-06: $0.29$0.2910-07: $0.15$0.15
10-0110-0210-0310-0410-0510-0610-07
Signups / day (DB) 128
10-01: 202010-02: 202010-03: 151510-04: 222210-05: 212110-06: 171710-07: 1313
10-0110-0210-0310-0410-0510-0610-07

Backend · Grafana Cloud

Act now
Metric1–7 Oct24–30 SepΔNote
API uptime (/v1/ready check)97.0%98.6%▼ 2%target ≥ 99.5%
API requests (excl. health checks)3,9672,333▲ 70%
5xx errors80.20% of requests
Server time p95 (s)1.73target < 2 s
Peak server memory97.2%target < 85%
Services that went down at least once—vedastro-engine
Alerts firing now1asserts_up
Signups (DB, 7 days)128
Profiles created (DB, 7 days)121
Active users 7d / total users (DB)51total 233

Stability · Firebase Crashlytics

Watch
Metric1–7 Oct24–30 SepΔNote
Crash-free users, real devices (all versions)98.1%5 of 266 users crashed · 38 test-device/emulator users excluded
Crash-free users, real devices · v53.0100.0%77 users · 0 real, 7 test-device crashes
Crash-free users, real devices · v52.0100.0%115 users · 0 real, 4 test-device crashes
Crash-free users, real devices · v51.092.9%42 users · 3 real, 2 test-device crashes
Fatal: io.invertase.firebase.perf.ScreenTrace.<init>3real users · last seen v51.0
Fatal: com.panditji.calendar.panditji_ka_hindu_calendar.MainApplica2real users · last seen v50.0
Non-fatal: (native):0:0 - .construct13users · last seen v53.0 (logged errors, not crashes)
Non-fatal: (native):0:0 - .construct1users · last seen v53.0 (logged errors, not crashes)
Non-fatal: address at index.android.bundle:1:1199301 - .fullScreenBusy4users · last seen v52.0 (logged errors, not crashes)

Users · GA4

Act now
Metric1–7 Oct24–30 SepΔNote
Active users367241▲ 52%
New installs (first_open users)221145▲ 52%
Built own kundli (self_profile_created users)11178▲ 42%
Activation: own kundli ÷ installs50.2%53.8%▼ 7%all sources
Activation for ad users (cpc)24.1%145 ad installs, partly tagged
Opened an FAQ answer (users)3931▲ 26%
Signed up (users)11977▲ 55%
Uninstalled (app_remove users)18199▲ 83%82% of installs · any user, not only this week's installs
Rewarded ads earned (users)6937▲ 86%

Active users by app version: v52.0: 186, v53.0: 111, v51.0: 63, v50.0: 6

Revenue · AdMob

Healthy
Metric1–7 Oct24–30 SepΔNote
Estimated earnings$2.75$1.39▲ 98%≈ ₹242
Impressions868533▲ 63%
eCPM$3.17$2.61▲ 21%
Match rate54.4%87.8%▼ 38%
Show rate47.3%47.3%▼ 0.0%
Clicks6825▲ 172%

By format: rewarded: $1.37, app_open: $0.58, interstitial: $0.53, native: $0.21, banner: $0.07. Last day may still change.

Acquisition · Google Ads

Healthy
Metric1–7 Oct24–30 SepΔNote
Spend₹394budget ₹500/day
Conversions (First open, Primary)179
Installs179
Cost per conversion₹2.20target CPA ₹2.25
Impressions6,960
Campaign status—Eligible · Limited by target
Disapproved ads / policy issues0
GA4 cross-check: cost (USD→₹)₹360₹219▲ 65%353 clicks
Ad group · Ad group 1143₹313 spend · 5,258 impr.
Ad group · Ad group Apni30₹53 spend · 872 impr.
Ad group · Ad group latest3₹10 spend · 272 impr.
Ad group · Ad group latest22₹7 spend · 160 impr.
Ad group · Ad group 71₹6 spend · 192 impr.
Ad group · Ad group AI0₹4 spend · 206 impr.
Rough ROAS (all AdMob ÷ ad spend)0.61all users, not just ad users

Engagement goals (self_profile_created, faq_answer_opened) are Secondary since 2026-10-08. Check the 30+/week threshold around 20 Oct.

Config · Firebase Remote Config

Watch
Metric1–7 Oct24–30 SepΔNote
Template version—v3 · updated 2026-10-07 19:08 UTC · changed in this window
FAQ daily limit—0 (0 = no limit) per 24 h
Ads master switch—ads_enabled=true, rewarded=true, app_open=true
Rewarded opt-in popup—ad_prompt_enabled=true

Change log

edit /Users/rahulr/Downloads/jyotisha-standup/changes.json to add changes
DateChangeSource
2026-10-08v55 publishing started; 3-week stability window (bug fixes only)manual
2026-10-08self_profile_created + faq_answer_opened imported to Google Ads as Secondary (Engagement)manual
2026-10-07Remote Config v3 published (faq_daily_limit=0, ads_rewarded=true)auto
2026-10-04Google Ads bidding goal switched to Firebase first_open (Play installs → Secondary)manual
2026-09-27Google Ads campaign "App-MP,UP,Gujrat" starts spending (target CPA ₹2.25)manual

Run history (each row = a 7-day window)

Window endInstallsOwn kundliActivationFAQ openedAdMobAds spendUptime
2026-10-0722111150.2%39$2.75₹39497.0%

Sources: GA4 553928784, Crashlytics jyotisha-197a7, AdMob app ~9745940224, Remote Config, Grafana tallleopard1476, Google Ads 399-694-7995. USD→₹ at 88.0 for display. The last day of AdMob/Google Ads data can still change.